The website walmart.com received a SEO score of 82. The report was generated on 14.01.2026. Check below for the metrics used for SEO score calculation.
Marks Passed
Improvement Required
Critical
walmart.com Meta Data Analysis
Meta Title
Meta Description
Meta Keywords
Google Preview
Walmart.com
https://www.walmart.com/
Shop Walmart.com today for Every Day Low Prices. Join Walmart+ for unlimited free delivery from your store and free shipping with no order minimum. Start your free 30-day trial now!
This is a preview showing how the website might appear in Google search results based on the meta title and meta description. Google may however make adjustments if it feels the webpage provides value but the title/description does not generate enough interest.
Favicon
Favicon Status: Favicon detected
Great! Favicon was detected. This improves brand recognition and user experience. It also shows up in search engine results.
Domain Lenght
walmart.com
Domain Length: 7 characters
Great! The domain name is short, memorable, and easy to type.
walmart.com Content Analysis
Content Headings
Heading Structure:
| H1 | H2 | H3 | H4 | H5 | H6 |
|---|---|---|---|---|---|
| 1 | 1 | 13 | 0 | 0 | 0 |
Total headings: 15
| Tag | Heading Text |
|---|---|
| H1 | Walmart | Save Money. Live better. |
| H2 | Flash Deals |
| H3 | Up to 65% off |
| H3 | Android 15 10inch Tablet Set,5-Core 16GB RAM+32GB ROM +1TB Expand,HD Touchscreen, Widevine L1, WiFi 5 Bluetooth 2.4,5MP+8MP Dual Camera, 5000mAh, Black $109.79 Was $159.99 |
| H3 | Android 15 10inch Tablet Set,5-Core 16GB RAM+32GB ROM +1TB Expand,HD Touchscreen, Widevine L1, WiFi 5 Bluetooth 2.4,5MP+8MP Dual Camera, 5000mAh, Black |
| H3 | Skytech Shadow Gaming PC Desktop AMD Ryzen 5 9600X AMD Radeon RX 9060 XT 1TB Gen4 NVMe SSD 32GB DDR5 RAM Windows 11 $1,099.99 Was $1,499.99 |
| H3 | Skytech Shadow Gaming PC Desktop AMD Ryzen 5 9600X AMD Radeon RX 9060 XT 1TB Gen4 NVMe SSD 32GB DDR5 RAM Windows 11 |
| H3 | 60% Mechanical Gaming Keyboard,Mini Keyboard with Hot Swappable,Mechanical Red Switch,21 LED Lingting Effects,DIY 61 Keys Wired Keyboard for Gamer&Office $27.79 Was $39.99 |
| H3 | 60% Mechanical Gaming Keyboard,Mini Keyboard with Hot Swappable,Mechanical Red Switch,21 LED Lingting Effects,DIY 61 Keys Wired Keyboard for Gamer&Office |
| H3 | Gazsocy Portable Smart Video Projector with Wifi and Bluetooth ，Support 4K/1080P Video, for Home Bedroom Livingroom Movie Night $49.99 Was $79.99 |
| H3 | Gazsocy Portable Smart Video Projector with Wifi and Bluetooth ，Support 4K/1080P Video, for Home Bedroom Livingroom Movie Night |
| H3 | Gaming Headset for PS5/PS4/PC/Mac/Switch/Xbox,Wired Gaming Headphones with Noise-Canceling Mic,7.1 Surround Sound,RGB Lights $23.89 Was $49.99 |
| H3 | Gaming Headset for PS5/PS4/PC/Mac/Switch/Xbox,Wired Gaming Headphones with Noise-Canceling Mic,7.1 Surround Sound,RGB Lights |
| H3 | Clearance XLR to 1/4 Inch TRS Cable 1M 2-Pack by EBXYA, Shielded & Oxygen-Free Copper for Studio, Live Sound & Home Audio $10.59 Was $12.99 |
| H3 | XLR to 1/4 Inch TRS Cable 1M 2-Pack by EBXYA, Shielded & Oxygen-Free Copper for Studio, Live Sound & Home Audio |
Perfect! Your heading structure follows SEO best practices with a single H1 and proper hierarchy. Headings should include your main keywords, providing better search engine understanding as to what your page is about.
Keyword Cloud
Analyzed 256 total words
The keyword cloud displays the most frequently used words on the web page. This can help identify content focus and potential optimization options.
Keyword Consistency
Keyword Consistency Score:
15 / 45
15 / 45
(15 keywords analyzed across title, description, and headings)
| Keyword | Count | Title | Description | Headings |
|---|---|---|---|---|
| shop | 13 | ✗ | ✓ | ✗ |
| gaming | 8 | ✗ | ✗ | ✓ |
| walmart | 6 | ✓ | ✓ | ✓ |
| options | 6 | ✗ | ✗ | ✗ |
| current | 6 | ✗ | ✗ | ✗ |
| price | 6 | ✗ | ✓ | ✗ |
| more | 4 | ✗ | ✗ | ✗ |
| wifi | 4 | ✗ | ✗ | ✓ |
| bluetooth | 4 | ✗ | ✗ | ✓ |
| keyboard | 4 | ✗ | ✗ | ✓ |
| home | 4 | ✗ | ✗ | ✓ |
| privacy | 4 | ✗ | ✗ | ✗ |
| account | 3 | ✗ | ✗ | ✗ |
| live | 3 | ✓ | ✓ | ✓ |
| free | 3 | ✗ | ✓ | ✓ |
Moderate keyword consistency detected. It is recommended to incorporate more of the top content keywords detected in keyword cloud into the title tag, meta description, or heading structure. It will strengthen topical signals and improve SEO focus.
Image ALT Attributes
Images found: 19
Missing ALT attributes: 1
| Image | ALT Attribute |
|---|---|
| //i5.walmartimages.com/dfw/63fd9f59-14e2/9d304ce6-96de-4331-b8ec-c5191226d378/v1/spark-icon.svg | Walmart |
| https://i5.walmartimages.com/dfw/4ff9c6c9-ad46/k2-_0a671c38-d307-447c-835e-7904ab143c26.v1.png | Banner title icon |
| //i5.walmartimages.com/dfw/63fd9f59-30b3/629cc93a-dae2-4b74-afd7-faecce345c85/v1/wplus-indigo-rebrand-bug.svg | Walmart+ |
| https://i5.walmartimages.com/dfw/4ff9c6c9-ad46/k2-_0a671c38-d307-447c-835e-7904ab143c26.v1.png | Banner title icon |
| https://i5.walmartimages.com/dfw/4ff9c6c9-6058/k2-_65075d8c-8ce6-4199-a249-2a0723c82624.v1.jpg?odnHeight=300&odnWidth=1612&odnBg=&odnDynImageQuality=70 | Storage containers in a variety of colors, wooden storage organizer, basket with a blanket. |
| https://i5.walmartimages.com/dfw/4ff9c6c9-a716/k2-_195713dd-338d-4539-86e3-ceeaefdf8681.v1.jpg?odnHeight=300&odnWidth=1612&odnBg=&odnDynImageQuality=70 | (no ALT text) |
| https://i5.walmartimages.com/dfw/4ff9c6c9-d8d0/k2-_cb8486d5-d760-4022-9b57-2f05b539d77c.v1.jpg?odnHeight=300&odnWidth=1612&odnBg=&odnDynImageQuality=70 | Drinking glasses, roses, sweater, cake, chocolate-covered strawberries, plate and Nerds. |
| https://i5.walmartimages.com/seo/Tablet-10-inch-Android-13-RAM-2-GB-64GB-ROM-1TB-Expandable-Computer-Tablets-PC-IPS-Screen-2-5MP-Dual-Camera-WiFi-BT-Black_2ee6a0b7-fd4c-4e2f-911b-f0df40b78746.154de21808ba338fa0a7c3bfb6eeb6eb.jpeg?odnHeight=576&odnWidth=576&odnBg=FFFFFF | Android 15 10inch Tablet Set,5-Core 16GB RAM+32GB ROM +1TB Expand,HD Touchscreen, Widevine L1, WiFi 5 Bluetooth 2.4,5MP+8MP Dual Camera, 5000mAh, Black |
| https://i5.walmartimages.com/seo/Skytech-Shadow-Gaming-PC-Desktop-AMD-Ryzen-5-9600X-AMD-Radeon-RX-9060-XT-1TB-Gen4-NVMe-SSD-32GB-DDR5-RAM-Windows-11_de531ebc-e85d-49e8-a45f-1577bcfabb96.5f9e0cb763c37123879d6db33c06d587.jpeg?odnHeight=576&odnWidth=576&odnBg=FFFFFF | Skytech Shadow Gaming PC Desktop AMD Ryzen 5 9600X AMD Radeon RX 9060 XT 1TB Gen4 NVMe SSD 32GB DDR5 RAM Windows 11 |
| https://i5.walmartimages.com/asr/b383b122-7dab-4f7a-a4bf-f8b03d41a762.043ebd325649c70db920c30a68e4b0cb.jpeg?odnHeight=576&odnWidth=576&odnBg=FFFFFF | 60% Mechanical Gaming Keyboard,Mini Keyboard with Hot Swappable,Mechanical Red Switch,21 LED Lingting Effects,DIY 61 Keys Wired Keyboard for Gamer&Office |
| https://i5.walmartimages.com/asr/b27fa3b0-f79a-40f7-aa28-3145e0dc4ca5.d1c9d6257ffcf46a108aa00d8ef34ae4.jpeg?odnHeight=576&odnWidth=576&odnBg=FFFFFF | Gazsocy Portable Smart Video Projector with Wifi and Bluetooth ，Support 4K/1080P Video, for Home Bedroom Livingroom Movie Night |
| https://i5.walmartimages.com/asr/825ade96-ee8b-42c5-80cf-da9b2f44af3e.288b5b20675116f7606859b6ec55aeaf.jpeg?odnHeight=576&odnWidth=576&odnBg=FFFFFF | Gaming Headset for PS5/PS4/PC/Mac/Switch/Xbox,Wired Gaming Headphones with Noise-Canceling Mic,7.1 Surround Sound,RGB Lights |
| https://i5.walmartimages.com/seo/EBXYA-1-4-TS-Mono-Guitar-to-XLR-Male-Unbalanced-Cable-3-Ft-6-35-Jack-to-XLR-Cable-2-Packs_9bc49c71-4c4a-459d-a964-fbefbcd31e6d.fc6c9d44b64abb2dabe57dad8bb87a40.jpeg?odnHeight=576&odnWidth=576&odnBg=FFFFFF | XLR to 1/4 Inch TRS Cable 1M 2-Pack by EBXYA, Shielded & Oxygen-Free Copper for Studio, Live Sound & Home Audio |
| https://i5.walmartimages.com/dfw/4ff9c6c9-ff43/k2-_3538a962-1dbf-43b9-903f-99f27c5ef617.v1.jpg?odnHeight=658&odnWidth=658&odnBg=&odnDynImageQuality=70 | Prescription bag, medication, bananas, hand weights and wellness items. |
| https://i5.walmartimages.com/dfw/4ff9c6c9-9fab/k2-_8e1a8486-c53d-4c00-8d79-5ca6ee78b80a.v1.jpg?odnHeight=292&odnWidth=512&odnBg=&odnDynImageQuality=70 | The Wellness Event. A child sits on a woman’s lap while a healthcare professional applies a band aid to the child’s arm. |
| https://i5.walmartimages.com/dfw/4ff9c6c9-ddd7/k2-_992b5634-60a8-418c-b6bf-9408f11b7b2e.v2.jpg?odnHeight=342&odnWidth=248&odnBg=&odnDynImageQuality=70 | An image of a person mounting a TV on a green wall. |
| https://i5.walmartimages.com/dfw/4ff9c6c9-5f8f/k2-_38b00c0b-ef8d-4dc3-b5a8-012d7b2424a6.v1.jpg?odnHeight=342&odnWidth=248&odnBg=&odnDynImageQuality=70 | Physician’s Choice 60 billion probiotics, Mary Ruth’s liquid multivitamin, Bloom collagen peptides. |
| https://i5.walmartimages.com/dfw/4ff9c6c9-711f/k2-_62ddec94-d332-4fb7-8a7a-400266b61f98.v1.jpg?odnHeight=658&odnWidth=385&odnBg=&odnDynImageQuality=70 | An image of a blue credit card on a blue background. Card says: OnePay CashRewards Card, with two orange circles, a yellow spark, and a silver chip. |
| //i5.walmartimages.com/dfw/63fd9f59-4be1/0e321069-d42a-42ae-9b17-6987bf35d3ad/v1/privacy-choices-dweb.png | Privacy choices icon |
Great! Most of the images included in the web page have proper alt attributes for accessibility and SEO. ALT attribute tells search engines what is the picture about.
Image Friendly Names
Images found: 19
SEO-friendly filenames: 19 / 19
| Status | Filename |
|---|---|
| ✅ | spark-icon.svg |
| ✅ | k2-_0a671c38-d307-447c-835e-7904ab143c26.v1.png |
| ✅ | wplus-indigo-rebrand-bug.svg |
| ✅ | k2-_0a671c38-d307-447c-835e-7904ab143c26.v1.png |
| ✅ | k2-_65075d8c-8ce6-4199-a249-2a0723c82624.v1.jpg |
| ✅ | k2-_195713dd-338d-4539-86e3-ceeaefdf8681.v1.jpg |
| ✅ | k2-_cb8486d5-d760-4022-9b57-2f05b539d77c.v1.jpg |
| ✅ | Tablet-10-inch-Android-13-RAM-2-GB-64GB-ROM-1TB-Expandable-Computer-Tablets-PC-IPS-Screen-2-5MP-Dual-Camera-WiFi-BT-Black_2ee6a0b7-fd4c-4e2f-911b-f0df40b78746.154de21808ba338fa0a7c3bfb6eeb6eb.jpeg |
| ✅ | Skytech-Shadow-Gaming-PC-Desktop-AMD-Ryzen-5-9600X-AMD-Radeon-RX-9060-XT-1TB-Gen4-NVMe-SSD-32GB-DDR5-RAM-Windows-11_de531ebc-e85d-49e8-a45f-1577bcfabb96.5f9e0cb763c37123879d6db33c06d587.jpeg |
| ✅ | b383b122-7dab-4f7a-a4bf-f8b03d41a762.043ebd325649c70db920c30a68e4b0cb.jpeg |
| ✅ | b27fa3b0-f79a-40f7-aa28-3145e0dc4ca5.d1c9d6257ffcf46a108aa00d8ef34ae4.jpeg |
| ✅ | 825ade96-ee8b-42c5-80cf-da9b2f44af3e.288b5b20675116f7606859b6ec55aeaf.jpeg |
| ✅ | EBXYA-1-4-TS-Mono-Guitar-to-XLR-Male-Unbalanced-Cable-3-Ft-6-35-Jack-to-XLR-Cable-2-Packs_9bc49c71-4c4a-459d-a964-fbefbcd31e6d.fc6c9d44b64abb2dabe57dad8bb87a40.jpeg |
| ✅ | k2-_3538a962-1dbf-43b9-903f-99f27c5ef617.v1.jpg |
| ✅ | k2-_8e1a8486-c53d-4c00-8d79-5ca6ee78b80a.v1.jpg |
| ✅ | k2-_992b5634-60a8-418c-b6bf-9408f11b7b2e.v2.jpg |
| ✅ | k2-_38b00c0b-ef8d-4dc3-b5a8-012d7b2424a6.v1.jpg |
| ✅ | k2-_62ddec94-d332-4fb7-8a7a-400266b61f98.v1.jpg |
| ✅ | privacy-choices-dweb.png |
The images detected on the website have SEO-friendly filenames that help with search visibility. Besides ALT attributes, search engines also look at how the image files are named.
In-Page Links
Total links found: 63
Internal links: 52 | External links: 11
Good link structure! The web page has a reasonable number of links that will not overwhelm users or dilute link juice. This helps maintain good user experience and SEO performance.
Broken Links
Total broken links found: 0
Excellent! There were no broken links detected. The website provides a smooth user experience.
Text to HTML Ratio
Text to HTML Ratio: 0.88%
| Text Content: | 3,588 bytes |
| HTML Code: | 408,085 bytes |
There is poor text-to-HTML ratio. When there is too much code relative to content, the impact on page performance and SEO could be significant. Should be considered more content to be added.
Email Privacy
Email Privacy: No plain text emails found
Great! No plain text email addresses detected, reducing spam risk.
Social Media
Search Engine Links
Search Engine Results for: walmart.com
| Search Engine | Status | Results Page |
|---|---|---|
| Google.com | ✓ Available | View Results |
| Bing.com | ✓ Available | View Results |
| Yahoo.com | ✓ Available | View Results |
| AOL.com | ✓ Available | View Results |
| Yandex.com | ✓ Available | View Results |
| Seznam.cz | ✓ Available | View Results |
| Baidu.com | ✓ Available | View Results |
| Auone.jp | ✓ Available | View Results |
Get quick access to what pages are indexed for this domain in different search engines.
Embedded Objects
Embedded iFrames
walmart.com Technical Analysis
WWW Resolve
WWW Resolve: Working
Great! The web domain properly redirects between www and non-www versions of the website, avoiding duplicate content issues and consolidating link juice.
IP Canonicalisation
IP Canonicalization: Website loads when accessed via IP
The website loads when accessed via IP address. This can cause duplicate content issues. Consider blocking website loading over direct IP access or redirecting it to the www/non-www version of the website.
HTTP / HTTPS Resolve
HTTPS Security: HTTPS enforced with secure redirect
Excellent! The HTTPS is properly implemented with automatic redirects from HTTP. The website provides secure connections for all visitors.
URL Rewrite
URL Structure: Clean, user-friendly URLs detected
Perfect! The website uses clean, user-friendly URLs without file extensions. This improves SEO and user experience.
URL Underscore
URL Pattern: URLs contain underscores (should use hyphens)
URLs contain underscores (_). It is recommended to use hyphens (-) instead of underscores in URLs for better SEO.
Safe Browsing
Safe Browsing Status: Website is marked as safe by Google Safe Browsing
Great! The website is marked as safe by Google Safe Browsing.
XML Sitemap
XML Sitemap: Found
Great! XML sitemap was found and accessible. This helps search engines discover and index all page contents of a website pages content more efficiently.
robots.TXT
Robots.txt: Found
Robots.txt file was found and accessible. This guides search engine crawlers on how to properly index your website.
Custom 404
Custom 404 Page: Custom 404 error page detected
Great! Custom 404 page detected, providing better user experience for broken links.
GZIP Compression
GZIP Compression: Enabled
Page size reduced by 79.6% (81.4 KB compressed from 398.5 KB)
Excellent! GZIP compression is enabled on the server. This function compresses files before sending them to visitors browsers, significantly reducing page load times and improving user experience.
Page Doc Type
Document Type: HTML 5
Document type declares the HTML version and structure used on the page.
Page Encoding
Page Encoding: UTF-8
Proper character encoding detected (UTF-8). This ensures correct display of international characters.
Analytics
Analytics: No analytics code found
No analytics tracking found. Install Google Analytics or similar tools to track website performance. Understanding user behaviour will help in better optimizing content.
Load Time
Load Time: 0.03 seconds
Excellent! The page loads quickly, providing great user experience.
Page Size
Page Size: 398.52 KB
Large page size detected. Consider optimizing images, minify code, and reduce file sizes for better performance.
walmart.com Location Analysis
Declared Language
Declared language: en-US
Perfect! The website has a properly declared language attribute.
Server IP
| Server IP | Server Location |
|---|---|
| 23.52.182.32 | Frankfurt am Main, Hesse, Germany |
Server IP and location information can help with performance analysis and CDN optimization decisions. In SEO it may help for a website to load from an IP in a country where its main users are located.
walmart.com Speed Analysis
Desktop Page Speed
70/100
Desktop Page Speed
Good performance, but there is room for improvement. Reduce page size, optimize code and image sizes, server response and number of css/js files loading.
Mobile Page Speed
79/100
Mobile Page Speed
Excellent! The mobile page speed is optimized.
Speed Tips
Speed Optimization Analysis:
2 optimization opportunities found
2 optimization opportunities found
CSS Files:
1 external files (Optimal)
1 external files (Optimal)
Good! Your website has an optimal number of CSS files. This helps reduce HTTP requests and improves loading speed.
JavaScript Files:
62 external files (Too many - consider combining)
62 external files (Too many - consider combining)
Consider combining or minifying JavaScript files. Too many external JS files can impact your website performance and loading speed.
Nested Tables:
None detected (Good)
None detected (Good)
Great! No nested tables detected. Your website uses modern, accessible technologies for layout.
Inline CSS:
Inline styles found (Move to external files)
Inline styles found (Move to external files)
Inline CSS styles found. Consider moving these styles to external CSS files for better caching and performance.
Good Performance with Room for Improvement
The website has minor optimization opportunities. Consider these improvements:
The website has minor optimization opportunities. Consider these improvements:
- Combine CSS/JS files if you have more than 5 of each
- Move inline styles to external CSS files
- Replace nested table layouts with modern CSS
These changes will improve the loading speed and Core Web Vitals scores.
Walmart.com is a comprehensive online shopping destination offering a wide range of products at competitive prices. The website is user-friendly and easy to navigate, making it convenient to find and purchase items. With various categories including electronics, clothing, home goods, and groceries, Walmart.com has something for everyone. The site also features special deals and discounts, making it a budget-friendly option for shoppers. Additionally, Walmart offers convenient delivery options, including free shipping on eligible orders. Overall, Walmart.com provides a seamless online shopping experience with a vast selection of products and excellent customer service.